Copywriter uses Google AdWords to get ad agency job
I love this story, I’m going to do it right away. Copywriter Alec Brownstein used Google Ad Words to target creative directors in ad agencies to get himself a job. And it worked.
That’s right folks, that incessant self googling that people do can work for you. Copywriter Alec Brownstein guessed this might the case and launched a campaign called the “Google jobs experiment” to get himself a job on New York’s Madison Avenue – centre of the city’s ad agency world.
He paid 15 cents per click to ensure that when the likes of Gerry Graf, David Droga, and Ian Reichenthal googled themselves they got a message from Brownstein asking for a job. Genius.
Boy did it work. All but one of the ad agencies he targeted called him back and Ian Reichenthal and Scott Vitrone at Young & Rubicam offered him a job.
That’s a smart creative idea using, digital, using social media and I think it is hats off to Brownstein. It’s like the upside to other people’s narcissistic behaviour. Hurrah! Who would have thunk it?
His YouTube video has been watched 167,000 times. People are taking note. Get going kids.
All Comments
As a 21 year old trying to get noticed in the brand and agency world…this is a true inspiration!
It is a great idea, all credit here and as Emma says a real inspiration.
This is brilliant! Truly shows his creativity. I’m surprised all 5 didn’t offer him a job. I would NOT want him as a competitor
Best of luck Emma — i really agree this is an inspiration. And gets you thinking…
[...] Copywriter uses Google AdWords to get ad agency job | The Wall BlogBy dan | Published: May 14, 2010 [...]
[...] Watch his video and see how he did it on Brand Republic’s digital blog The Wall [...]
[...] Watch his video and see how he did it on Brand Republic’s digital blog The Wall [...]
[...] Copywriter uses Google AdWords to get ad agency job | The Wall Blog Share and [...]
[...] Source: The Wall [...]
[...] Guy wants a job in advertising on Maddison Avenue, puts an advert on Google Adwords with the names of the top creatives in the header so when they Googled themselves they got his message. As Polly Becker on WallBlog noted: Boy did it work! All but one of the ad agencies he targeted called him back and Ian Reichenthal and … [...]